I’ll
start off with the Nike print ad. Nike has decided to go sleek, but simple.
They haven’t used any copy, but have relied solely on their graphics. The only
way you would know that this advert was for Nike is by the logo, in the bottom
left hand corner, and on the shoe itself.
Its vibrant use of colour attracts the eye
of the viewer. Nikes logo uses black and white as its only colours. The black
background then allows their logo to blend in quite nicely with the rest of the
advertisement. The background also enhances the vibrant colours of the shoe.
The shoe is specifically made for runners.
Running shoes are extremely light, and comfortable. The long laces allow for a
tight fit, and the concaved sides of the heel allow for the absorption of
impact as the runner strides.
The splashes of colour resemble water, in
their shape and form. This could suggest that the shoe is so comfortable that
it’s like running on water. It could also mean that they fit so well that you
don’t notice them.
For a runner, comfort and fit is vital. If
the shoe doesn’t fit properly, they can get blisters and it can affect their
running performance. And if the shoe isn’t comfortable it can irritate the
runner, and it won’t properly absorb the shock of the runners’ feet hitting the
ground. This can cause knee and ankle problems.
For the consumer, comfort and fit is the
top of the list when it comes to high performance shoes. This seems to be Nikes
Unique Selling Point. That their running shoes are able to give comfort and fit
like no other sports brand can.
Play-Doh, like Nike, has relied heavily, on
their graphics. It shows a young girl, and her imagination all made out of
Play-Doh. The headline reads “Let imagination take over.”
This ad also uses vibrant colours to
attract the viewers’ attention. You then become intrigued by the busyness of
it. You look and wonder if all that’s possible to make with Play-Doh. But do
remember that this is targeted at children and their parents. Children enjoy
the colours and shapes created with the Play-Doh, and suddenly think that they
could be able to make something like that too. They then proceed to pester
their parents to buy it for them.
Parents look at this ad, and realise that
it’s something that their child could enjoy. The headline appeals to them
specifically; children are assumed to not be bother to read it, or can’t read
it. The parents will read the headline, “Let imagination take over” and will
realise that Play-Doh can be seen as an educational product, yet still fun for
children to use. Because of this, they may be more likely to buy it.
The girls’ imagination is quite literally
made out of Play-Doh. The brand is trying to show how many different things you
can make out of their product. They are trying to explain that if you have the
imagination, you can make it with Play-Doh. The possibilities are endless.
These two print ads both use visually
pleasing techniques to grab the attention of the consumer. Their customers may
be very different people, but the same methods can be used for either one.
What you can take away from this, is that
however old you are, vibrant colours will always catch your attention. This is
a great advertising technique.
No comments:
Post a Comment