Coke Coke Coke!!!

Today it's an old ad for Coca-Cola.

This print ad was released in the 1950's during a social norm, known as teen drag racing. This dangerous pastime saw many teenagers using their parents cars, or their own, to drag race against each other.

The slogan Coca-Cola used, was "Drive Safely. Drive Refreshed." The reasoning behind this, was that Coke wanted to be seen as the brand that helped stop teen drag racing. They tried to promote kids to drive safely, while still enjoying a Coke.

If people see a brand in a positive light, they will be more likely to purchase their product. A simple, yet effective, marketing scheme.

The headline reads,
"There's this about Coke...
"You can't beat the real thing.""
The following body copy reads,
"When you have a yen for refreshment,
look for the familiar red sign
that invites you to stop and enjoy
the real thing - Coca-Cola.
Nothing else tastes so right
and restores you so pleasantly as
ice-cold Coke. Wherever you go,
pause...have a Coke
...and drive safely, refreshed."

As you can see, Cokes unique selling point is that it refreshes like no other cold drink could. The last line of the body copy, "...and drive safely, refreshed," implies that after drinking a Coke, you would drive safer than you normally would. This meant that whenever teenagers went for a drive, and would get thirsty, they would think of Coke.

The visual shows a teenage boy, the target market of this particular advertisement, leaning up against his sports-car of the era, while enjoying a Coke. Their target market would see this, and believe that they could be like him. Coke was trying to say that kids could be cool even if they didn't drag race. They could have the car, the friends; all with a Coke in their hand.

These are the ads that have made Coca-Cola what it is today. Coke is what the majority of people will buy if they're in a restaurant and haven't got an alternative. Ever hear the phrase, "I'll just have a Coke." It's become the beverage of choice. They also own almost every other beverage in the stores today. From Sprite to Fanta.
They've teamed up with numerous fast food chains to promote themselves even more. Have you ever tried buying a drink from McDonalds that isn't owned by Coke?

These are the ads that worked so well. These are the ads that Coca-Cola is built on. These are what created a billion dollar company.

"I locked myself out, on purpose."

Have you ever been locked out of your house? What am I saying, of course you have; at one point or another.

Well here's a list of stuff to do when you are.
(This is a list to waste time and make your experience better than what it would normally be; so if, at this moment, you're locked out of your house and are looking for a way to get in, then you're in the wrong place.)

1) Buy ice-cream. Eat ice-cream.
Especially in summer, ice-cream is a great motivational tool. It'll lift your spirits about the whole, being locked out of the house scenario. This also gives you a reason to take a slow stroll to a shop, not-so-near you. You probably have quite a bit of time before anyone that lives with you gets home, so there's no rush. This is assuming that you've already checked that there isn't anyone at home.

2) Sleep.
Find a nice shady spot and catch up on some, probably much needed, sleep. I say, probably much needed, because if you're leaving your keys around, you're not likely to be running on full batteries.

3) Chase dogs.
Dogs have loads of energy, and this means that they're great things to chase. This includes their owners. Once you've achieved this, carry on with number 2.

4) Scream at traffic.
Screaming at traffic is loads of fun. Especially if you live on a main road. This is a good tool to relieve anger or stress. Maybe if you put a hat down in front of you, you might get some money for ice-cream.

5) Rally troops.
You can go door to door rallying troops for your war on overpriced ice-cream. Convince them that its a national emergency. They'll believe you.

That's it for today young ones.
Live in the Carnage.

A bag full of moments.

Who knows what the best thing about a bag of chips is?
Well you're wrong. The best thing about a bag of chips, seen by many consumers as a bag only half filled with chips, is finding the the smallest chip and eating it first. And then proceeding to eat the next smallest chip, and so on and so on. Does anyone know why?
Its because that bag, with chips in it, will seem a lot less empty than if you ate all the big chips first. Why, you would just have a bag full of crumbs at the bottom. And who wants that?
By eating those small, little, insignificant chips first, you'll always look forward to that big monster of a chip.
It's the same thing in life. You'll always look forward to the big moments, but it's the small little ones that really make it that much better.

10 Mythological pets.

Here’s one for all you creature fans.

10 Mythological creatures that would be great as pets

Leprechaun – Who wouldn’t want a tiny, little Irishman running around their home and garden. And if you can catch him, he’ll grant you three wishes. You’ll also have a constant rainbow pointing to his pot o’ gold.

Centaur – Centaurs are kick ass. They’re great archers, and bearers of knowledge. You can also ride them like a pony

Cerberus – For those of you that don’t know, Cerberus was a three-headed, giant dog that guarded the gates of Hades. Upside: Nobodies gonna fuck with you when you’re walking a three- headed dog. Downside: Can you imagine how much food you’ll have to feed it.

Phoenix – A life-long pet. When it dies it bursts into flames, and is reborn from the ashes. A great family heirloom too.

Dinosaur – Not really a mythological creature, but still flipping cool.

Gremlin – Gremlins like to sabotage all mechanics. Especially machines. If you can get them young, you can train them to sabotage your neighbours instead of you. I’m sure if you’re nice they’ll help you fix your car too.

Satyrs – Satyrs are hot chicks with horns. What else do you want?

Minotaur – A Minotaur has the body of a man, and the head of a bull. They generally live in labyrinths. There’s also nothing better than having a labyrinth, to your front door, to filter out unwanted visitors. The Minotaur will sort out the rest.

Griffin – Griffins are great forms of transport. There’s also very little chance of them getting stolen, as they do seem to eat anyone other than their owner.

Harpies – Harpies are winged monsters with the bodies of birds and the heads and torsos of women. What’s better than a hot chick with horns? A hot chick with wings. The feathers could put some people off though.

Epic Bar Fight Soundtracks.

 Unfortunately, yesterday i wasn't able to post anything due to technical difficulties. So today you get a double dose of Carnage.
Lets get back to business.


Here's a list of Epic Bar Fight Soundtracks you've all been waiting for.

Ace of Spades – Motorhead

Ariels – System of a Down

B.Y.O.B - System of a Down

Bodies - Drowning Pool

Burn it to the Ground – Nickelback

Devils Child - Judas Priest

Die, Die My Darling – Metallica

Fire Your Guns - ACDC

Fitzpleasure – Alt J

Given Up – Linken Park

Highway to Hell - ACDC

I Get Knocked Down – Tubthumping

I Wanna Rock – Twisted Sister

Irish Pub Song – Flogging Molly

Kashmir – Led Zeppelin

Kung Fu Fighting - Foo Fighters

Lose Yourself - Eminem

Rock you like a Hurricane – Scorpions

Smells like Teen Spirit – Nirvana

Supermassive Black Hole – Muse

Thunder – The Prodigy

Thunderstruck - ACDC

TNT - ACDC

We Will Rock You - Queen

Woo Hoo – Blur

Nike and Play-Doh comparison.

I’m going to be doing a comparison of a Nike print ad, and the Play-Doh print ad.  

I’ll start off with the Nike print ad. Nike has decided to go sleek, but simple. They haven’t used any copy, but have relied solely on their graphics. The only way you would know that this advert was for Nike is by the logo, in the bottom left hand corner, and on the shoe itself.

Its vibrant use of colour attracts the eye of the viewer. Nikes logo uses black and white as its only colours. The black background then allows their logo to blend in quite nicely with the rest of the advertisement. The background also enhances the vibrant colours of the shoe.

The shoe is specifically made for runners. Running shoes are extremely light, and comfortable. The long laces allow for a tight fit, and the concaved sides of the heel allow for the absorption of impact as the runner strides.

The splashes of colour resemble water, in their shape and form. This could suggest that the shoe is so comfortable that it’s like running on water. It could also mean that they fit so well that you don’t notice them.

For a runner, comfort and fit is vital. If the shoe doesn’t fit properly, they can get blisters and it can affect their running performance. And if the shoe isn’t comfortable it can irritate the runner, and it won’t properly absorb the shock of the runners’ feet hitting the ground. This can cause knee and ankle problems.

For the consumer, comfort and fit is the top of the list when it comes to high performance shoes. This seems to be Nikes Unique Selling Point. That their running shoes are able to give comfort and fit like no other sports brand can.

The next ad is for Play-Doh.

Play-Doh, like Nike, has relied heavily, on their graphics. It shows a young girl, and her imagination all made out of Play-Doh. The headline reads “Let imagination take over.”

This ad also uses vibrant colours to attract the viewers’ attention. You then become intrigued by the busyness of it. You look and wonder if all that’s possible to make with Play-Doh. But do remember that this is targeted at children and their parents. Children enjoy the colours and shapes created with the Play-Doh, and suddenly think that they could be able to make something like that too. They then proceed to pester their parents to buy it for them.

Parents look at this ad, and realise that it’s something that their child could enjoy. The headline appeals to them specifically; children are assumed to not be bother to read it, or can’t read it. The parents will read the headline, “Let imagination take over” and will realise that Play-Doh can be seen as an educational product, yet still fun for children to use. Because of this, they may be more likely to buy it.

The girls’ imagination is quite literally made out of Play-Doh. The brand is trying to show how many different things you can make out of their product. They are trying to explain that if you have the imagination, you can make it with Play-Doh. The possibilities are endless.

These two print ads both use visually pleasing techniques to grab the attention of the consumer. Their customers may be very different people, but the same methods can be used for either one.

What you can take away from this, is that however old you are, vibrant colours will always catch your attention. This is a great advertising technique.

Why doing stupid things is good for you.

Mistakes. Everyone makes them. They’re a vital learning experience.

You are unlikely to do something again, that you regret. If someone tells you not to do something you will probably do it. The reason for this is that when you do something you’re not meant too, it gives ones self the satisfaction of rebelling against an authority. Society needs something to fight. That’s how its people grow.

Therefore the best way to get someone to do something is to encourage them not to do it. Then, when they do it, they will be satisfied. They will assume that they earned it.

If you do something stupid, I would assume that you know the consequences involved.

Young children understand this concept the best. Their mother will tell them that they can’t have a chocolate chip cookie. This makes them angry/sad/upset and any other adjectives you would use to describe an unhappy child. They will argue with you, and you will say no.

This will result in them using their prefrontal cortex to conjure a plan. Don’t worry, this is a good thing. The prefrontal cortex is used in problem solving and decision making. And all of this, for a chocolate chip cookie. Do you know why? Because chocolate chip cookies are awesome.

As a child grows, so does their prefrontal cortex, and it needs to be exercised. These early stage developments are vital for future endeavours.

The child, by this time, will have created a fully fledged plan to get his cookie. He will execute it, get his cookie, and get caught. You will punish him for disobeying you. (This is one of the fundamentals that our world relies on to exist.) But he will be proud of what he did. He will feel a sense of accomplishment. (Another fundamental.)

People grow from their accomplishments, learn from their mistakes, and are born to rebel.

The best pre-bar-fight drinks.

For those times when you just feel like throwing someone through a window, but don't have the 'cojones'.
These are sure to push you over the edge.
Have fun. 

      Karate Juice

4 parts brandy

1 part coke

            Mix in a standard high ball glass

     Absinthe

(A redistilled alcohol that contains wormwood. There are still a few places where you can buy the original, even though it is illegal in some countries.)

There’s only one way to drink this:

Strain through a sugar cube and into a shot glass

     Tequila

Goes well with salt and a lemon slice

     Whiskey

Classically on the rocks; but straight works well too

     Buffalo Sweat

3 parts bourbon

            1 part Tabasco sauce

            Layer Tabasco over the bourbon in a shot glass

     Spicy Sandstorm

3 ounce scotch

            3 ounce gin

            2 ounce ground black pepper

            1 ounce Tabasco sauce

            Mix in a standard high ball glass

     Moonshine

Either make it yourself, or find someone who can

     Captain Morgan rum

However you want it

            (If there’s a pirate on the bottle it’s a pre-bar-fight drink.)

1 ounce is the rough equivalent of 1 shot

On a side note:

If you're ever looking for a place to drink, but don't know where, you can check this site out. Gives you the closest place to your current location.

www.wherethefuckshouldigofordrinks.com

On more of a side note:

If you ever want to get in touch with me, you can email me at 

dudewheresmycarnage@gmail.com

No more weekend carnage.

I've found that my weekends, much like this one, are unable to accommodate my online life. This means that, from now on, I shall not be posting anything on Saturdays and Sundays. But don't you worry, the carnage starts straight up again on Monday.
My only aim is to keep a consistent flow of information, from me to you.

Comments welcome.

Go well, young ones.

Top 10 reasons why you should get into a bar fight.

1)      You’ll look manly

There is nothing more manly than giving someone a ‘Plain old honest-to-god punch to the mouth.’ And doing it in a bar, you almost automatically gain the respect from every person in there.

2)      Scars

If you get into a fully fledged bar fight, you are quite likely going to get punched, cut, stabbed, and wounded. These are all great causes of scaring. If you’re lucky you might need stitches.

3)      To feel like a pirate

There is no better feeling than jumping off a table, at someone, and shouting Arrgg!!

4)      Someone hitting on your girlfriend

I wouldn’t see much sense in taking your girlfriend to a bar. But for those of you that do, someone hitting on them is the perfect reason to start swinging a chair.

5)   Too far to walk home

Some of you may not know this, but hospital beds are a lot more comfortable than sidewalks. Ambulances can also act as free taxis. If you’re lucky, you can sue the bar and your lodging is free too.

6) Regulars

If you already have friends with the regulars, good for you! If not; become a regular. Regulars act as an armed guard. They generally have the backing of the bartenders, all the way to the manager. Do you know what that means? You can fight all the newbies you want, and not have to worry about getting banned from the bar.

7)  Get laid

Women love it when you’re able to fight off willing pursuers. Try find a women being pestered by an ogre of a man, there’s one in every bar, and challenge him to a round of fisty-cuffs. If you’re not unconscious by the end of it, you’ll have that women hanging on your every whim.

8)  Good exercise

If you aren’t able to get a gym membership, or don’t have enough money, here’s a perfect routine that you could follow:

Depending on how fit you are; run to your nearest bar, and pick a fight with the first person you see. And repeat.

If you’re fit enough you’ll be able to run to five bars, cause five fights, and still be able to run home.

This is a great all-round routine as the running helps work your cardio, and the punch-ups help work your upper body strength.

9)   To annoy pacifists

A pacifist is someone who does not condone fighting. They are more commonly known as hippies. These peace lovers may try to calm you down in the middle of a fight. DO NOT RELENT!

The easiest way to get rid of a hippie is a slap to the face. Make sure you do it hard enough though, or else they’ll continue to swarm your armed struggle of strength. But if it is executed in the right manner, a hippie may be seen fleeing from the fight with tears in his eyes, and his hands clutching his face.

10)   To be able to shout Y.O.L.O for a good reason

            This one pretty much speaks for its self.

A side note for the ladies:

            Being bitch slapped with a bar mat hurts like crap.

Acknowledgements

Kate, Chantelle, Tiffany, Emma (whocuppedmycake.wordpress.com), and especially Alex (betruedarling.tumblr.com)

Be sure to look out for my next installment:

            Top 10 pre-bar-fight drinks

            &

            Epic bar fight soundtracks

Where this is going.

More information about this blog and where it's going.
Tomorrow I shall not be conforming to a Valentines Day Post, as I'm sure lots of you are use to; but I will be showing you a number of ways to have fun in a bar, ANYTIME OF THE YEAR. So look forward to that.
If you are craving your Valentines Day Postage, you can go check out:
www.betruedarling.tumblr.com
Also another way to have fun, anytime of the year.
As for me, you can find me @WheresMyCarnage for all my blog updates.

Go well, young ones.

Flip flops aren't shoes.

Today I had an epiphany.

Flip flops are the laziest shoes. Just think about that for a second.... Have you thought about it? If you're half-witted and still not convinced, I'll explain.
You don't need to think about putting flip flops on. You don't need to contemplate whether or not its worth putting them on. You just kind of slide into them. Other shoes, you actually need to make an effort. They're also the easiest to make. Can you imagine the person who invented them? Hmmm, I wonder what I can do with this piece of wood, and this bit of string. Now-a-days you just gotta punch a hole in a piece of plastic with some rubber. Blam! You've got a flip flop.
I'm not saying that the people who wear flip flops are lazy too, even though they seem to be exclusively sold to tank-top-jocks, shaggy-haired-surfers, and beach bums; but it is quite convincing.

For burgers and chips, and those moments that haven't really left.

A few years back I discovered a Wimpy print ad, that was copy driven(that means that majority of the ad consisted of text; for those of you that are wondering), and to this day the words still put a smile on my face. I don't have the original ad, but the text has survived the passage of time.

"Wake up. Roll around. Run around. Drive your parents crazy. Go to kindergarten. Drive the teachers crazy. Go to big school. Drive everyone crazy. Go to high school. Get driven crazy by a girl. Play rugby. Play cricket. Become captain. Win the game. Celebrate. Flunk maths. Study. Drink coffee. Pass maths. Graduate. Get a scholarship. Go to university. Live on burgers and chips. Study psychology. Change to law. Become an entrepreneur. Ride the bus. Get a break. Ride a convertible. Bump into your high school sweet heart. Buy her dinner. Buy her breakfast. Marry her sister. Start a family. Change nappies. Trade in the convertible. Buy a sedan. Watch your sons play rugby. Coach the coach. Become the coach. Take the team for a round of milkshakes. Lead them to victory. Start a new company. List the company. Sell the company. Buy a yacht. Sail around the world. Do relief work in Timbuktu. Sail back. Settle down in the Karoo. Walk the dog. Get a juice. Stroll past a rugby game. Coach the coach. Become the coach. Think back. Remember how you loved every moment of it."

Now didn't that brighten up your day?

VonZipper, Joel Parkinson, and a pair of Checkos

The print ad I’ve decided to review is by VonZipper.

I always enjoy looking through countless surf magazines just to discover these adverts in particular. They always use popular surfers, skaters and other townsfolk of similar origin. They then put these individuals in odd situations where they can be photographed, and pasted into surfing and skating magazines around the country.

The accompanied advert uses Joel Parkinson, and his spear fishing adventures with a camera crew. The caption at the bottom reads, “The beach where it’s dawn patrol all day / and suntan turnover time is midnight.”

. What I think is great about these adverts, is that they are trying to sell you a particular product, but very subtly. In each of their ads, their model is wearing a pair of VonZipper sunglasses. VonZipper specialises in sunglasses and other eyewear, as well as clothing, if you didn’t already know. They already have a large target market that recognises VonZipper as a trusted fashion brand. If you ask any surfer or skater, what VonZipper is, they’ll simply laugh at you. Maybe if you ask them again, they’ll stop giggling and have enough pity to tell you. But other than that, VonZipper is known to be a good fashion company, in the right circle of people.

They seem to be known as very exclusive. Maybe that’s what they’re trying to aim at; an exclusive brand that caters to certain types of people. This would create a very devoted consumer. They are also known to create very good quality produce.

VonZipper could be missing out though. If certain people don’t know what your brand is, or what you’re selling, they are not going to know what your print ads are advertising. This may be one of their weak points.

As for the ad itself, it has a sense of intrigue about it. The viewer ends up asking himself, what are they trying to portray, who thought this up, and how would this, in anyway, persuade me to buy their products. This advertisement works very well by making you think about it, and thus remember it and the brand name.

I believe it is very well thought out; in the use of flash photography, colour scheme, and aerial perspective. For me, this is a very good print ad, when viewed by the right target audience. 

This is the first of a few print ads that I’ll be reviewing/critiquing.

Comments are welcome.

Let the metamophasis of life transform your soul and lead you to another world.

I've realised that as people come and go through the doors of your life, you learn to deal with those people in certain ways, and to cope with their indifference's. You become confident in the game of life. You gain access to a vast source of information that you never knew existed.

As you walk your path, you gain an excitement, a feeling of ecstasy, that feeling when you know your adrenal glands are pumping like an old oil rig. As your heart pounds against the inside of your chest, as you hear it in your ears; you notice that time seems to slow. This is what you've been waiting to do your whole life. You gain a certain courage, then it fades into the darkness again. As the looming feat of what you're about to do, hits you in the face with a blinding force. You topple down. Crashing like bricks. The floor coming up to meet you. Face to face. Your heart slows down again.You regain your sense.
You realise that it would have never been possible, yet you wonder...what if?

This is where it starts

I'll start this with a question. Have you ever wanted to be something else? Of course you have, you're human after all. But have you ever truly believed that you could be something else? Or have you just neglected that part of your imagination for the first part of a decade.

I'll tell you what I'm going to be putting in this blog. It'll mainly be a regurgitation of my thoughts, which could probably benefit you in many ways; but from week to week I'll be posting critiques of print based advertisements currently in circulation. From then on we can decide what else to add to it.

Comments are welcome.

Go well, young ones.