Dangerous Dan is dangerous.

Today’s ads are for a restaurant in Toronto known as Dangerous Dans. The restaurant was dedicated to Dan Wooley by his grandson James McKinnon, the current owner. Dan was nicknamed Dangerous Dan because of his love of wrestling. Dan was also known to love his food. “He would eat just about anything you put in front of him.”

The restaurant is known to have the best burgers in Toronto. Their ads have thus focused on their burgers and other greasy foods. The restaurant hasn’t bothered to even try make their food look healthy, even in their ads. They’re aiming at people, large people, who love good food and can probably eat an elephant.

You can see in the ad with buffalo wings, that the headline is “Meat is murder/ tasty tasty/ murder.” This is making a mockery of people who are against the slaughter of animals. It may be murder, but it sure tastes good.

They’re saying that it’s okay to be obese, to be big, as long as you enjoy your food. “22% of/ Ontarians are/ obese. We can do/ better.” I love food, and I respect people that do, but blatantly promoting obesity is not my forte.

I can imagine that they got quite a few complaints about the ads once they were released, by vegans and vegetarians alike.

These ads may even disgust and nauseate a large part of the general public, but then that isn’t the targeted market, so it makes no difference.

Dangerous Dans has a very specific target market, and that’s large people who don’t care for their health and enjoy their food.